I caught up with Sean Knapp, Co-founder and CTO of Ooyala, earlier this year at OTTCON 2012 to talk about some of the latest trends in multi-screen video delivery, monetization and personalized video experiences. Knapp was there to speak on the executive panel discussion, "Over-the-Top TV 2.0 – Developing the Next Generation of Innovative Connected Media Experiences." According to Knapp, a lot of questions are being asked as the growth in online video explodes across the web and devices, in particular, how do we make online video more monetizable and more of a revenue stream? How do we solve this problem of the old adage of, analog dollars to digital pennies and now, justifiably digital dimes, and how do we make that digital dollars?
Video has to be more of a personalized experience
Five years ago online video consumption was only 1% of video viewing, and today that's grown to 9%. That brings with it, some very serious implications, as Knapp notes, "We're no longer in an experimental phase, we're in a viable revenue stream phase. But we're also in a potential cannibalization phase."
Knapp says, video has to be more of a personalized experience for each consumer and each piece of content on each device. Whether it's a mobile phone, tablet, set-top box or PC – they all provide an opportunity to engage the consumer in very different ways that ultimately will build a much stronger one-to-one relationship with every consumer.
"This has huge potential for the market, but it does require a shift in mindset from broadcast, which is a one to many – to personalization, which is a one-to-one dialogue with each and every consumer."Distributed by OneLoad.com