JK Rowling: a strategy of mystery

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A bestseller before even published. "The Casual Vacancy", the new book by JK Rowling, is surrounded by secrecy and mystery. Only a few details have been revealed. A strategy which has worked in the past. Pre-order sales have reportedly topped a million copies and British booksellers expect it to be the best-selling fiction title of the year. Duration: 01:15

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