Firestone – “Anthem”

MultiVu

by MultiVu

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It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.

That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.

The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.

To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company

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