Prince Welcome 2 Australia Tour - Social Media Campaign Summary

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Prince Welcome 2 Australia Tour - Social Media Campaign Stats Summary & Wrap Up

In May this year, Prince returned to Australia for the first time since his 2003 World Tour. Visiting Brisbane, Sydney and Melbourne, Prince's Welcome2Australia tour gathered a lot of attention through its social media campaign, organized and run by Focus Search

In the space of three months, and in the lead-up to the tour itself, Focus Search created a Facebook page that made over ten thousand fans, who contributed to the page with 'stories' more than seven thousand times.

A well-organised and engaging social media campaign means more people can be informed about the event, and the Prince Welcome 2 Australia Facebook page had 377 000 views.

Thanks to http://www.fivecreative.com.au
http://a-live.com.au/
http://vanegmond.com.au/

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