Improving Online Video Marketing official

Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, says Ashley Swartz in this commentary on b-to-b online video advertising.

B-to-B advertising hasn’t been a huge portion of online video marketing so far for several reasons. Most b- to-b marketing is focused on lead generation, performance and retargeting, while online video has been a brand-centric medium.