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    Smarter Marketing: Fostering Two-Way Conversations

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    IBMAugust2012

    by IBMAugust2012

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    8 253 views
    At the IBM CMO CIO Leadership Exchange in New York, Seth Farbman, Global CMO of The Gap, Inc., talks about how social media has allowed his brand to become less corporate and more conversational with its customers. To learn more about Smarter Marketing, visithttp://www.ibm.com/smartermarketing