(3BL Media) Ft. Collins, CO - August 17, 2012 - In just three days, the second annual USA Pro Cycling Challenge kicks off and New Belgium, the event’s official beer sponsor, is ready to add colorful commentary and bike love along the 600-mile journey. New Belgium will be Tweeting (@NBBProChallenge and @NewBelgium), blogging, and sharing videos and pictures (Instagram handle: @NBBProChallenge) from the route; visit http://www.newbelgium.com/prochallenge
to learn more.
As world-class cyclists race across Colorado, some New Belgium co-workers will ride along for all seven stages of the USA Pro Cycling Challenge, interviewing bicycle advocacy groups, sharing race updates, highlighting Colorado towns and keeping up with the after-race parties. The tour starts in Durango on August 20 and finishes in downtown Denver on August 26.
“New Belgium’s passion for bikes is deeply ingrained in everything we do and we’re excited to play such a big part in this year’s tour,” said B