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Home Instead Senior Care Launches Senior Fraud Awareness Campaign

6 years ago13 views

Home Instead Senior Care, the nation’s largest provider of in-home

companion care services, today announced the launch of its Protect Seniors

from FraudSM program. This new initiative empowers older Americans and

their families by arming them with the information and tools they need to

help protect themselves from con artists targeting the elderly.

These scammers are proving successful with victims of elder financial abuse

currently estimated to experience an annual financial loss of $2.9 billion.*

Often retired, less mobile, more reliant on others and home for unannounced

calls or visits, seniors are frequently perceived as “easy prey” by scammers.

Seniors are also quickly becoming the largest population segment. Coupled,

these trends increase the risk for a number of crimes —particularly those

involving identity theft, Medicaid/Medicare fraud and financial exploitation.

“Increasingly, scams targeting seniors are a threat to the financial stability and

safety of our nation’s seniors, putting many at risk for losing their life savings

or homes—not to mention their trust in others,” said Jisella Dolan, Vice

President and General Counsel, Home Instead, Inc., the franchisor for Home

Instead Senior Care. “But there are easy steps seniors and their families can

take to help prevent these crimes. Protect Seniors from Fraud will help reduce

the risk by educating potential victims.”

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