Usually known for spending their summer holidays abroad in warmer climates, the economic crisis has forced the British to choose local and national destinations to spend their summer.
Known as a 'stay-cation', these tourists are going to different seaside resorts up and down the country, because as one holiday-maker put it, "it's not economically viable" to go abroad.
Coastal towns like Brighton are at the forefront of the boom, and with the help of government funding, have re-invented themselves as chic destinations. This year 57 percent of British people are expected to take a trip to the coast, where they are expected to spend more than $5 billion.
Al Jazeera's Charlie Angela reports from Brighton, the United Kingdom.