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    Tobacco giant fights Australia over brand ban

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    Al Jazeera English

    by Al Jazeera English

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    Tobacco giant Phillip Morris is taking legal action against a new law in Australia aimed at reducing smoking.

    The legislation bans commercial branding on all cigarette packs from next year - the first of its kind worldwide.

    Phillip Morris wants the Australian government to strike the measure or pay up billions of dollars in projected losses.

    Al Jazeera's Gerald Tan reports.