Rihanna has already shot a campaign for Nivea skincare, but the new head of the company isn't pleased with the decision to have Rihanna on board. At all. He said "The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna." Rihanna's commercial for Nivea from last year showed her wearing a white top on a nude background, singing and looking gorgeous, but apparently that's too much for the new head of the company.