Tide has enlisted the help of actress Betty White, the ultimate Hollywood rule breaker, to spread the word that Tide is reintroducing its Tide plus Bleach Alternative detergent as Tide VIVID White + Bright. The new name is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash. Together, Betty and Tide will show people across the country that they can disregard all the rules they previously subscribed to when wearing whites.
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Producer : Business Wire