employee-engagement-instill-or-align-purpose

  • vor 12 Jahren
http://www.startnext.de/monkey-business
http://www.more-leadership.com/vision-instill-purpose/

Purpose is a central topic of leadership. Some managers think that a company can instill purpose into their employees. Just create a nice looking company vision and think that is enough for the employees to be motivated to work for the company.
Sorry guys! But that's nonsense.
You cannot instill purpose! No person can externally instill purpose into another! Instead, the point is that each person decides for themselves whether something is purposeful and worth accepting - or not.

Gebhard Borck wrote a great book about what needs to change in our business world. The book is called Affenmärchen or Monkey Business!
Gebhard proposes that companies must give their employees the freedom to align themselves. This is easier said than done. This attitude exceeds most of today's companies capabilities.

It is important that a growing number of people discuss this. Today his book is only available in German language. That is why Gebhard now plans to have his book translated into English and to be published online on his blog. So you can read it for free.

The funding for the translation comes from a crowd-funding campaign at http://www.startnext.de

I support this crowd funding. I'd like you to join and support it as well! Gebhard's book is worth to be translated. More people worldwide need to read that book and discuss the ideas what needs to change in our business world.
Go to : http://www.startnext.de/monkey-business

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