The first video "Not Giving Up" from Royal Wood's critically acclaimed album WE WERE BORN TO GLORY released July 2012 .
Royal headed to Todos Santos, Mexico in April 2012 with director Jeth Weinrich to shoot the new video for his first single "Not Giving Up". Jeth said, “Shooting anything anywhere with Royal is always a great experience whether a hotel in Toronto or on the great landscapes of Iceland. This time though it was iconic and epic in ways we never could have expected from the wonderful Niki Sabet; the Persian Princess/artist/model, to our stylist, the legendary Euva Anderson who has had influence in the works and lives of everyone from Andy Warhol to even Roman Polanski to some of the great designers of our short fashion history.”
The elements of design and fashion were very important in this video. The dress and parasol were both handmade by Euva and were the two strong images throughout the video. Jeth continues; “The passion of Euva's being had such a lovely influence on this video and especially on me and truly made this shoot one of the great experiences of my career.” Jeth said: “I feel very blessed to have the opportunities to bring the influences and elements that I can to the work I do for artists in Canada. But for Royal especially I feel most blessed because he is a worthy gentleman and I will forever be happy to take on any and all challenges that come with creating something truly great on film in this world of wild weather for him.”