For more videos http://www.seomelbourne.tv
This is a http://www.focussearch.com.au
This video outlines ways to improve your conversion rate by improving the process of the user through the conversion process. Conversion rate optimisation takes many forms this is one of them.
Are you making it difficult and more time confusing for the user to purchase or enquire? Are you making the user step through too many hurdles to satisfy your database needs? One of the more common mistakes is believing that you need a user's private information too early on in the user experience of your site. You don't need a user's private email for them to make a purchase. Nor do you need it to allow them to subscribe to a newsletter.