The Value of Philanthropy to Shareholders

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Graham Macmillan, senior program officer for financial inclusion at Citi Foundation, says that to sell a philanthropic mission to shareholders and corporate executives, you have to demonstrate high levels of visibility and impact.

June 26, 2012. For video, audio, and transcript, go to: http://www.carnegiecouncil.org/resources/multimedia/ 20120626/index.html

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