Suave, sophisticated - James Bond has meant many things to many people since he first hit the screen 50 years ago. A new exhibition marking the big anniversary looks at another side of the fictional secret agent - his role as trend-setter.
"Designing 007: Fifty Years of Bond Style" is set to open in London and traces the importance of fashion and design in the 22 official Bond movies released so far.
Lindy Hemming - a designer who worked on the costumes for Bond films like "GoldenEye" and "Casino Royale" - said designing for the international super-spy entails understated elegance.
SOUNDBITE: Lindy Hemming saying (English):
"You should keep him so that when you look at him, he looks stunning and beautiful and luxurious. But you shouldn't look at him and think that you noticed him if he was moving quietly through a crowd because he's an agent of espionage. He needs to be able to travel anywhere in the world at the drop of a hat."
As well as influencing the cut of men's suits, Bond also opened up the world of women's fashion, with the ever-glamorous 'Bond girls.'
The white bikini worn by Ursula Andress emerging from the sea in "Dr. No," one of cinema's most celebrated scenes, has been loaned by Planet Hollywood International to hang alongside the suit worn by Halle Berry in "Die Another Day".
Other bond treasures include Oddjob's lethal hat, the weapon in "The Man With The Golden Gun." and a gold painted mannequin from "Goldfinger."
"Designing 007" will be open from July 6 to September 5.
Lindsay Claiborn, Reuters.