Volkswagen at Shanghai Auto 2011 //

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DVP China has created three years in a row the communication concept for Volkswagen Group China Guangzhou Auto Show.

Both Press Conference management and live communication of the press and public days were created and executed.

To open the press conference, an interactive live performance kicked off the day; at the end of the highlight introductions and speeches, a fashion show concluded the emotional spectacle.

DVP China executed the live performance, fashion show and the complete AV program. The 2011 Guangzhou Autoshow was a great success for the Volkswagen Group, with many enthusiast visitors.