Big Brands Like Nike Use Games for Long-Term Engagement
The Gamification Summit - The Concourse Exhibition Center
There’s significant potential value to big brands from creating experiences that leverage gamification to better delight and engage customers. However, agencies and brands both have challenges in adopting and scaling gamification’s promise. In this case study-rich session, we’ll look at what’s worked and what hasn’t with gamifying big brands and ad agencies, and how to make gamification work more effectively in the marketing mix."