On July 16 and 17, Egyptians head to the polls eager to vote in the run-off stages of the country's milestone election. Two candidates face off against one another: Ahmed Shafiq, the former prime minister, and Muslim Brotherhood candidate, Mohamed Morsi. It has been roughly 18 months since the former president, Hosni Mubarak, was deposed and the Egyptian public openly rejected the state run media machine. But this current show of democracy, and the energised media landscape that has evolved, has exposed the pitfalls that come with a new, factionalised media landscape. In this week's News Divide, the media are being examined as closely as the politicians they are covering in the country's landmark election.