Marketing: The Right Facebook Posting Strategy
L2 - NYU Stern
Module 2: Facebook Case Studies & Facebook IQ. This half-day event will feature thought leaders from academia and industry who will speak about everything from Facebook's continuing IPO debacle to adapting a brand's Facebook strategy to new products and platform updates. Plus, case studies and best practices presented by some of the prestige industry's most innovative brands. KAREN CHAN | Social Media Marketing Specialist & CERI PHILLIPS | Senior Digital Marketing Manager, Bare Escentuals: Bare Escentuals: A Case Study; JOHANNA MURPHY | VP, eCommerce & LINDSAY KNAAK-STUART | Director of Marketing Strategy, Kate Spade New York: Kate Spade: A Case Study; MAUREEN MULLEN | Research & Advisory Lead, L2: Facebook IQ."