At SXSW 2012, the MakerBot Replicator took Austin by storm with the "replicator" that can take a blueprint CAD drawing and turn it in to a 3D object.
Makerbot was pumped as all get out to present The Replicator to the assembled awesomes at SXSW Interactive. They were also pumped for taco trucks. And BBQ trucks. And chicken and waffle trucks. Mostly though, they were pumped to see the crowds entranced b their technology.