Lollywood - Pakistan's film industry - is facing its worst crisis in decades.
In its heyday during the 1970s and 80s, the film industry based in the city of Lahore churned an estimated 200 films per year, but now it produces a much smaller fraction of that.
Crippling competition from Bollywood, India's mult-billion dollar film industry, and a dramatic shortage of funds are blamed for the downturn in fortunes.
Hashem Ahelbarra reports from Lahore.
[March 30, 2010]