(3BL Media) May 29, 2012 - MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today unveiled a comprehensive global offering that connects its cause, responsibility and sustainability resources, experts and specialized services together. Called PurPle (Purpose + People), the new offering will guide organizations and companies in building and communicating purpose-led business strategies that put people at the center. Using the latest social and digital tools for Collaborative Social Innovation the approach will help agency clients partner with communities, governments, customers and employees to co-create solutions to the world’s toughest problems. The specialty will be led by Pascal Beucler, Chief Strategy Officer of MSLGROUP and Scott Beaudoin, global director, PurPle.
The global PurPle offering will connect a team of more than 100 experts in cause, citizenship, sustainability and related areas that impact business strategies today. At present this