Targeting the right keywords is vital for your search engine rankings. You need to find the particular words and phrases that your target market will use to find your website.
First come up with an initial list of keywords to put into your search engine tool. Try to think like your target market thinks. Take a look at your competitor's websites for a few good ideas.
It is more difficult to target single keywords as your traffic will not be as targeted and the competition for a single keyword can be enormous. Finding phrases that are two or three words long, or long tailed keywords, are usually better. Competition will be lower and visitors more targeted.
Consider location when doing keyword research. Some businesses target local customers and don’t need to compete for keywords on a global scale. Using local