Incite - Social Impact Marketing - May Newsletter

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Incite Impact - May Newsletter

A note from Incite Founder Sarah Harris

What’s the difference between talking AT someone and talking WITH someone? A lot actually. You know the feeling of being talked AT – your coworkers insisting you do something differently, your friends or family adamant about a change you need to make. Quite a different conversation than one with those who you really connect with – in these conversations something is different. You let your guard down. You consider new information with an open mind. You engage in the dialogue, share new ideas and maybe even come to a different conclusion. Why? Engagement.

When you connect with someone in a relevant manner, you are able to open their mind to consider new and different ideas. The same is true in effective marketing – if you engage with your consumer, you can share new information about your product or service, you can also open their mind to consider a different purchasing habit, or even adopting a pos