Googlex Paris launching event with President Nicolas Sarkozy, Paris Mayor Bertrand Delanoe and Google CEO Eric Schmidt by Reflexgroup with creative director Frédéric Fontan.
After a competition with 20 agencies, reflexgroup has been selected by Google at an international level to launch the new Googleplex for the EMEA market in the center of Paris.
The challenges were to create a mix with tradition and modernity, the french and american culture, historical building and Google lastest innovation (Google +, Google Books...). Also a high level of security was require to be able to welcome the presence of France's President.
Reflexparis manage also all the invitation process from design creation to the pr platform.
1500 persons attends at the event in 2 timing morning with international press conference of Nicolas Sarkozy with Eric Schmidt, and evening in a more entertaining mood with the Youtube artist Lily Wood and the Prick and demonstrations of Art Project, Liquid galaxy...