005_SMART_1m30-H.264 - Diffusion web
- il y a 12 ans
Launching of limited edition "Smart Toile H " cars, cobranding of Smart and Hermès at the Grand Palais in Paris for the 10 years anniversary of Smart.
Hermès asked a long time partner, Frédéric Fontan, creative director of Reflexgroup to do the artistic direction of the reveal. 50 couple of dancers and still dancers were staged in all the Grand Palais with a focus on the amazing staircase, playing with the DNA of the 2 brands and the 10 colors onto an original music, a special light design and a dramatic choreography. 4000 people had the opportunity to see this pr event.
Hermès asked a long time partner, Frédéric Fontan, creative director of Reflexgroup to do the artistic direction of the reveal. 50 couple of dancers and still dancers were staged in all the Grand Palais with a focus on the amazing staircase, playing with the DNA of the 2 brands and the 10 colors onto an original music, a special light design and a dramatic choreography. 4000 people had the opportunity to see this pr event.