Several hours before celebrations got in high gear at the 2012 Freddies, Roger Williams caught up with Kevin Howe, President of Outside the Box Inc., an innovative West Coast-based marketing and promotions company. Kevin had just won the coveted Lions' Den at the Ai Spring Event held during the day before the Freddies. Lions' Den is an investor pitch-styled game show affiliated with Airline Information conferences. Kevin won the Lions' Den for OTB's offering of a white label concierge service that the company is currently offering to it's loyalty marketing clients.
Watch this episode to find out how the Outside the Box concierge service stacks up against what's already out there and the secret to making such an offering successful.