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Why Clients Buy From You: Research in Buying Criteria
with Jessica Zike
How many clients do not return after their first massage and never tell you why? How many potential clients opt not to book because of frustrations when trying to make an appointment? How many clients walk through your doors feeling uninformed and anxious? This presentation will feature a discussion on market research on the expectations of spa clients, from the first call to the moment they exit the spa following the treatment and address the elements that clients mention most often as enhancing or detracting from their massage experience.