Looks Influence How Much We Trust Someone

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Looks Influence How Much We Trust Someone - as part of the news and politics series by GeoBeats.

How much do you trust someone with your money simply based on their looks? You may be doing that more than you realize.

In a fascinating study performed by University of Warwick, the researchers analyzed the extent to which looks play a role in trustworthiness.

Participants were shown 20 pairs of faces across the opposing spectrum of trustworthiness. And they were given some money to invest with the individuals representing those faces. It was guaranteed that there would be a 300% return on the investment but it'd be upto the trustee to determine how much would go to the paricipants.

Out of 15, 13 participants invested higher amount based on looks that were more trustworthy.

In a new series of experiments, they were told about the history of trustees. Still, they invested 6% more amount, on average, with the ones who looked more trusting inspite of some having bad history.

The Arizona Republic notes how such a bias can also influence other decisions, including when it comes to picking our President.

Facial structure can play a role in how trustworthy, strong and charismatic we perceive someone to be, notes Caroline Keating, a psychology professor at Colgate University.

What do you think? Do you trust someone more or less based on their looks?

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