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    Coca-Cola - Happiness Factory's transmedia plateform - Case Study

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    COCA-COLA - HAPPINESS FACTORY - CASE STUDY BY JEFF GOMEZ

    Transmedia storytelling expert Jeff Gomez (CEO Starlight Runner Entertainment), will deliver a case study on Coca-Cola's Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms.

    Credits - Coca Cola - CrossMediaNYC 11 - Jeff Gomez - Starlight Runner Entertainment