MICROSOFT HALO - I LOVE BEES ARG CASE STUDY (transmedia marketing campaign)
Based on the Halo fiction, "I Love Bees" was an original radio drama that was deconstructed and delivered to consumers over an unlikely broadcast medium: ringing payphones. ilovebees was a giant multi-player, multi-platform story, immersing players in the world of Halo2 in the four months leading up to the title’s record shattering launch.
For more informations visit : http://42entertainment.com/bees.html
Credits - Microsoft - 42 Entertainment