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    Cisco - The Hunt, a transmedia entertainment experience - Case Study

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    Transmedialab

    par Transmedialab

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    CISCO - THE HUNT CASE STUDY (a transmedia experience for Cisco's Global Sales Force)

    In 2010, responding to the success of The Threshold, Juxt Interactive again asked No Mimes Media, to partner in creating a transmedia experience to entertain and inform Cisco's Global Sales Force. The Hunt put employees at the center of a thriller where characters sent and responded to their emails, left phone messages, communicated through Facebook and Twitter, even asked them to retrieve items from a dead drop and to send them photographs and information. And while helping fictional characters Isabel and Keith escape an ancient secret organization, the sales force also learned about new Cisco technologies coming to market.
    For more informations visit : http://nomimes.com/casestudies/hunt/index.html

    Credits - Cisco - NoNimes Media - Juxt Interactive