FANFAN2, transmedia as extended novel - Case Study (english version)

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FANFAN2 - CASE STUDY
- Orange and Alexandre Jardin propose a transmedia experience around reading
- In real time, everyday during 7 months, audience followed the daily adventure of Alexandre2 a whimsical hero crowdsourcing his romantic efforts. A transmedia experience offering to welcome the character invented by Alexandre Jardin among your social network friends and to become his confidant
Official website : http://www.fanfan2.fr

Credits : Orange Transmedia lab - 2010

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