The film is set up as a series of humorous tricks on the audience, with constant doubling, and in which things are rarely what they at first seem to be. It opens with Keaton attending a variety show. In this first sequence, Keaton plays beside him and remarks, "This fellow Keaton seems to be the whole show." This was a gibe at one of Keaton's contemporaries, Thomas Ince, who credited himself generously in his film productions. In interviews with Kevin Brownlow, Keaton claims he gave the director's credit to Cline mainly because he did not want to appear too Ince-like himself: "Having kidded things like that, I hesitated to put my own name on as a director and writer."