Once the title 'Ishaqzaade' was locked, it was felt that people were curious as to what the term actually meant. It so happens that one of the dialogues of the film aptly explains the origins of the word Ishaqzaade and all that had to be done was to put out the same. But the challenge was, considering it's an unreleased film, how to use a dialogue from one of the pivotal scenes of the film without actually releasing the video!
Kinetic typography or ''moving text'' emerged as the solution wherein motion & texture is added to text to express ideas & evoke certain emotions.
Special attention was given to the choice of fonts, colours, textures and camera angles in order to keep it true to the world of the film. The emotional experience essential to the scene was also conveyed through the additional use of visual effects & sound design.
Release Date: 11 May 2012http://www.facebook.com/ishaqzaade
Starring: Arjun Kapoor and Parineeti Chopra
Producer: Aditya Chopra
Director: Habib Faisal
Music: Amit Trivedi
Lyrics: Kausar Munir
Rising from the ashes of hooliganism and small town clan wars, comes the love story of a passion ignited by hatred.
Of two people. Born to hate. Destined to love.
One kingdom. One throne. Two wild animals... one totally unpredictable and the other... ferocious! A battle... deafened by sounds of hate, revenge, bullets and deceit.
A story... about two fiery bloods played by Arjun Kapoor and Parineeti Chopra, and their fight for power and supremacy.
A story about love brewing in a small town burning with hatred.
A story called ISHAQZAADE.
Follow the story of the ishaqzaade's as their turbulent journey unfolds in the often unrealistic and daunting political confines of rural India.