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    LoadFactor: Roger Williams chats with Gerrit McGowan from Kula Causes

    Roger Williams

    by Roger Williams


    'Twas a very long night in New Jersey at the 2012 Freddie Awards, but Roger Williams finally caught up with Gerrit McGowan founder and CEO of Kula Causes, an innovative charitable giving platform leveraging loyalty currency into cash donations on behalf of the world's biggest brands and corporations.

    Kula truly takes customer engagement to another level and aims to make the world a better place in the process. Roger asks the hard questions like why Kula decided to be a for-profit facilitator of altruism and where do people's loyalty points, and in turn, their money really go.