When you want to attract new clients to your practice, you should only spend your precious time and money on attracting more of your ideal clients. It is crucial to narrowly focus who you engage with, talk to, or hang out with on a daily basis. Otherwise, you may easily get distracted by the "crowd" and think they are all your target audience. This dilutes your chances at success! After more than a decade in this business, I am convinced that one of the biggest mistakes consultants and businesses make is spending way too much time trying to attract the wrong prospects and not narrowly focusing on their ideal clients.