Percept and Arjun Rampal announce their joint endeavor Lost

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What do you get, when 'India's largest music promoter' and 'India's most recognizable name in entertainment', combine their talents to fulfill a mutual dream? You get: LOST!

After conquering Asia with India's first 'glocal' intellectual music property, Sunburn, Percept is well on its way to establishing India as the hottest music travel destination on the planet. Joint Managing Director of Percept and Entertainment Mogul, Shailendra Singh, has joined forces with entertainment powerhouse, Arjun Rampal, to fulfill a mutual dream and launch "Lost".

Scheduled to be held in Pune on November 23rd, 24th and 25th, "Lost" is the world's first music festival driven by culture, tradition & soul. But, it is so much more than a music festival. It's an experience.

Performance driving experts are, right now, designing a world class, music intensive road rally to reach the festival. Each festival-goer will get a roadtrip kit, complete with car decals, flags, merchandise, roadmaps, and GPRS co-ordinates to reach the interactive party pit stops. Everything enthusiasts need to reach the festival, while exploring new roads and terrain.

The festival itself is a music extravaganza with International & domestic talent coming together from across various music genres like Pop, Rock, Dubstep, House , Reggae , Drum & Bass , Metal & R&B. India has so much killer talent to showcase, and "Lost" has the spirit to bring them all together on one platform. If you have the music to play, play it. Bring your instruments. Bring your songs. Bring your passions on to one of the three main stages or two experimental stages.

Percept Ltd. is a pioneer in conceptualizing and launching various successful properties and is excited to join hands with Arjun Rampal to take one more step in making India an international music travel destination.