(3BL Media) Minneapolis, MN - April 13, 2012 - The Medtronic Foundation's HeartRescue Project has produced an interactive, online experience, the “Save-a-Life Simulator,” to promote proper and timely bystander response to sudden cardiac arrest (SCA).
First person point-of-view videos put the viewer in the shoes of an everyday mall-goer who witnesses a person experiencing SCA. The “choose-your-own-adventure” style of the interactive experience, allows you to decide the fate of the victim by making critical choices, starting with an initial decision to help the victim or ignore the situation. A corresponding television public service announcement (PSA), titled “All Alone,” has been distributed nationwide, driving viewers to HeartRescueNow.com to access the online learning tool.
Through the PSA and online experience, the HeartRescue Project is trying to instill a basic response mindset: call 911, start chest compressions immediately and use an AED if available.