The mahurat of the film Ajab Gazabb Love was held at Mumbai's Mehboob Studios. Sajid Khan, Rajkumar Santoshi, Boney Kapoor and David Dhawan flagged off the launch of the film.
The film produced by Pooja Entertainment & Films and directed by Sanjay Gadhvi features Arjun Rampal, Jackky Bhagnani, Nidhi Subbaiah, Kirron Kher and Darshan Jariwala. Arshad Warsi makes a special appearance. The film is slated to release on October 24.