Madonna bottles her scent
- 12 years ago
ROUGH CUT (NO REPORTER NARRATION)
STORY: Smelling like Madonna just got a little easier. The queen of pop has officially released her first fragrance, "Truth or Dare."
Floral, balanced with woods make up the perfume, with the scent of vanilla and caramelized amber setting the aroma apart from other floral fragrances. Madonna said the goal of the fragrance was to create a scent that reminded her of her mother, who always smelled like Gardenias and Tuberose.
On the red carpet Madonna explained why it was time to bottle her scent.
"I'm not into doing a fragrance just, and putting my name on it, I love perfume and I wanted it to smell a specific way and they were willing to put in the time and back me up to get it just right. So, that's why," Madonna told Reuters.
The Material Girl was not only involved with what went into the bottle, but also the packaging. The pop-star teamed with Fabien Baron to create a white and gold bottle with a logo they say represents truth and spirituality.
When it came time to crown her fragrance with a name, she chose a name that reflected the honesty and defiance of the odor.
300 lucky fans were invited to a special question and answer session with Madonna after the red carpet.
"Truth or Dare" will be available exclusively at Macy's starting April 2012 and at all specialty stores starting in January 2013.
STORY: Smelling like Madonna just got a little easier. The queen of pop has officially released her first fragrance, "Truth or Dare."
Floral, balanced with woods make up the perfume, with the scent of vanilla and caramelized amber setting the aroma apart from other floral fragrances. Madonna said the goal of the fragrance was to create a scent that reminded her of her mother, who always smelled like Gardenias and Tuberose.
On the red carpet Madonna explained why it was time to bottle her scent.
"I'm not into doing a fragrance just, and putting my name on it, I love perfume and I wanted it to smell a specific way and they were willing to put in the time and back me up to get it just right. So, that's why," Madonna told Reuters.
The Material Girl was not only involved with what went into the bottle, but also the packaging. The pop-star teamed with Fabien Baron to create a white and gold bottle with a logo they say represents truth and spirituality.
When it came time to crown her fragrance with a name, she chose a name that reflected the honesty and defiance of the odor.
300 lucky fans were invited to a special question and answer session with Madonna after the red carpet.
"Truth or Dare" will be available exclusively at Macy's starting April 2012 and at all specialty stores starting in January 2013.