LETTERDAY

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PRESENTED BY JOSEPH KELLEY
BROUGHT TO YOU IN ASSOCIATION WITH THE END, NYC.
http://www.theendnyc.com/
Cinematographer: Chris O'Konski
Mixed by The End

Since their inception in 2001, Boston's Letterday haven't tried to refine, rework, or re-imagine the possibilities of "pop-rock," "pop-punk," or any other pop-related, guitar-driven, hyper-hyphenated genre that has been applied to their music from the start. Rather, they've simply tried to stay true to what they've valued most: writing and performing good songs with unmatched earnestness and enthusiasm.

All five members spent their formative years worshiping bands like The Get Up Kids, Saves The Day, and Jimmy Eat World. The group cut its collective teeth on ten years' worth of hardcore shows in VFW halls. When you listen to Letterday's most recent release,"Ready," the pop sensibilities of their idols resonate. The Phoenix's Michael Marotta described "Ready," as a "driven, radio-fit, power-pop coaster." And when the band performs the songs live, their no-frills take-no-prisoners upbringing is unmistakable. Three guitars is going to make any band loud as hell, but these boys play like their hair is on fire.

When no one was watching, Letterday was a great group of friends who were unafraid to make music that was sincere and unabashedly catchy. They didn't write or play the way that they did to fall into line or generate a following, but because it's what they loved to do. They weren't trying to become some gigantic band, but rather the type of band they would themselves be a fan of: a band with integrity as they have defined it. To this day, Letterday retains the qualities that have sustained them so far with the hope that maybe one person out of any given crowd will connect with something in what they do, the way they connected with their own favorite songs, albums, and bands. And if the recent string of favorable press is any indication of what this band has on its hands with "Ready," it looks like Letterday might be gaining more than just one fan at a time from here on out.

www.facebook.com/letterday

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