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    Using Neuromarketing to Customize Your Entertainment

    FORA TV

    by FORA TV

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    Using Neuromarketing to Customize Your Entertainment
    The Economist - Haas Schol of Business
    Breakthroughs in neuroscience, technology and big data now enable companies to know more about their customers than ever before. Is this ability to "see through" their customers creating a more innovative and efficient global marketplace? And what are the opportunities for finding new connections and building stronger relationships?