History of Red Bull - as part of the news and politics series by GeoBeats.
Red Bull co-founder Chaleo Yoovidhya recently passed away in Thailand. He was in his 80s. Chaleo along with Dietrich Mateschitz created one of the world's most recognized brands.
Red Bull that we know in the Western world was inspired by Krating Daeng, a popular energy drink in Asia. During a trip to Asia, Dietrich realized that Krating Daeing helped his jeg lag.
Dietrich Mateschitz and Chaleo Yoovidhya tweaked the taste for western customers and launched Red Bull.
They both invested $500,000 in the company and Dietrich headed the company.
The initial product launch was in 1987 in Austria, from where Dietrich hailed.
By 2008, both were on Forbes richest list with a net worth of $5 Billion each and Red Bull was the world's most popular energy drink. Today, Red bull is sold in over 160 countries and over 30 billion cans of Red Bull are estimated to have been consumed since 1987. Nearly 4.5 billion were sold in 2011 alone.
A key reason for Red Bull's success has been its aggressive and innovative marketing strategy involving sponsorships and endorsements.
Today, Red Bull also owns sports teams around the world including a us major league soccer team and a formula one team in England.
[pronunciation hint - krating daeng http://www.youtube.com/watch?v=Cq_f1EcCvAc