For years now people have always paid little attention to writers, people who can create ideas and this attention shifted to the technical groups. Things are changing fast, especially with the rapid growth the internet is experiencing. Writers now have the upper hand. Take a look at every major marketing approach or any approach for succeeding online and you will notice writing is involved. You can’t ignore it, whether you’re a corporation or the giant company looking to gain more exposure and improve your revenue. Are you too reliant on trite approach every other person uses in your niche? Do you have any other unique approach you use to get more exposure through your writing? How diversified is your writing and how does it affect your business?