JORDAN SUES CHINESE COMPANY

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(0224 CR M05) JORDAN SUES CHINESE COMPANYDATELINE: Feb. 24, 2012LENGTH: 00:01:55CATEGORY:ECONOMYPKGINTROFormer NBA basketball legend Michael Jordan has filed a lawsuit against a Chinese sportswear and shoe manufacturer for "unauthorized use" of his name and identity.China Report has the story.@PKGMichael Jordan and his attorney in a Beijing-based law office both believed that the Chinese company, Qiaodan Sports Company Limited, has built a business of Jordan's Chinese name without permission.Michael Jordan said on his official website that Qiaodan Sports has knowingly profited from this infringement of his naming rights. And its aggressive marketing tactics have misled the Chinese consumers.The basketball superstar said in a statement quote:"Any monetary awards I might receive will be invested in growing the sport of basketball in China. I am taking this action to preserve ownership of my name and my brand." (MICHAEL JORDAN)Though Jordan claimed the complaint was "not about money", hi
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Producer : Xinhua News Agency

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