Mexico-based Cemex is the world's third-largest cement maker. The management team at its center of German operations are all German, however. Paulo Ernesto Sanchez Diaz was sent to Düsseldorf to foster cooperation. Intercultural seminars help on the communications front. Cemex’s workforce in Germany is some 3,200, making concrete and cement at five plants. The company posts a global turnover of $18 bn. Made in Germany reporter Julia Henrichmann takes a look out how the company is run on a day-to-day basis.
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Producer : Deutsche Welle