Aleesha Smalls: Dynamic Social Media is a Key to Success

FORA TV

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Aleesha Smalls: Dynamic Social Media is a Key to Success
Fairchild Fashion Media - The Asia Society
In this roundtable discussion, industry leaders in retail, apparel and beauty (JON KUBO, Chief Product Officer, 8th Bridge, MIRNA BARD, Director, Social Media, GUESS Inc., and ALEESHA SMALLS, Senior Director, Interactive, Iconix Brand Group) share their social commerce insights and experience. The 2012 Winter Session of the WWD Digital Forum delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."

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